RQ Foundation:
IIMCM has been embarked by RQ Foundation with an aim to establish an educational institute of highest standard for quality education.
RQ Foundation is a Not for Profit Organization founded in 2009 as Corporate Social Responsibility (CSR) initiative.
James Marcus, Superintendent

Mr. Sandeep Kapoor, Founder & President (RQ Foundation)

I am delighted to welcome you to IIMCM, dedicated to deliver industry-ready professionals by providing quality education in a corporate environment.
The world of marketing communication and Management has undergone a dramatic change in the recent past. In order to meet the ever growing industry expectations, continuous skill enhancement and incessant innovation has become the need of the hour.
In order to achieve higher productivity and excel in global competitive environment, formal education needs to match corporate standards. Our 12 years strong link with 200+ Multinational & National clients will give an edge to IIMCM in the market place.
I have personally invested a lot of time in creating strong linkage between the industry needs and curriculum.
I am committed to do all that it takes to ensure job opportunities through career focused education for all our students.

Dr. Coraline Breaston, Assistant Superintendent

Mrs. Nidhi Kapoor, Founding Director (IIMCM)

Welcome to IIMCM, India's first 100% Industry Integrated Marketing Communication & Management Institute with strong placements.
At IIMCM, course deliverance and practical orientation in the corporate environment ensures quality education. Professional & competent advisory council and one to one mentoring by corporate professionals ensure delivery of industry-ready managers with innovative, futuristic and modern outlook.
Teaching methodology has been tailored to enhance communication & comprehension skills, team building & leadership qualities by switching over from the traditional monologue type method of classrooms lectures to manageable size of 25-30 students, interactive classes based on workshop methodology where 50% time is devoted to individual and group presentations of business problems & case studies, balance 50% on course content.
I am confident that IIMCM will nurture talent for sustainable employability & growth in the career hierarchy.

Vision Statement

  • "To be the centre of excellence in the field of marketing communication and management".

Mission Statement

  • To deliver industry ready professionals by providing quality education in a corporate environment.
  • To foster innovation, futuristic vision & modern approach.
  • To hone skills and enhance employability.
  • To nurture talent with holistic approach for sustainable growth of the society.

Teaching - Learning Model

The facilitation model of learning where the student is the co-creator, will be followed throughout the program. You as a student of this institute will understand, examine and debate through participation, case studies, role plays and simulations. Live projects are an integrated part of every course in all programs of the institute.

You as student, will no longer be bounded and driven by one final exam. The assessments will be continuous throughout each course and have various components including assignments, projects and group activities.

Faculty Profiling

Faculty at IIMCM are professionals who are not only domain experts but also have hands on industry experience in their respective competency area. You will be provided inputs that are directly in sync with industry norms, thereby enabling you to be at par with corporate knowledge.

IIMCM's faculty pool consists of an esteemed group of scholars and practitioners, who provide a rich source of international experience in professional management problems and practices. Faculty members combine real-world and academic knowledge of management problems to augment their theoretical training.  All faculty hold a minimum Masters degree, with the pool being a mix of Doctorates and corporate professionals.

Expat faculty are an invaluable resource with IIMCM making the institute truly global campus.


Seminars and workshops will be a regular feature at the campus providing a forum for presenting research work and discussing important issues of global interest. These events bring together academics, corporates and policy-makers and provide you an opportunity to network and learn. You will have a platform to hear guest speakers from industry and distinguished academia that will be invited for value enhancement.

Corporate Mentoring System

Each student in PG-IMCM and PGP-EM is allocated a corporate mentor who guides the student an any queries that student may have relating the industry.

The enables the student to avail the advantage of learning from a senior level Corporate Professional, who mentors the student throughout the program.

James Marcus, Superintendent

Mr. A.V. Srinivasan, Executive Director IIMCM"

B.Tech. (IIT Madras) MBA (XLRI Institute)

At a pivotal moment in the Indian education industry, and for business education more generally, I welcome you to an institute with a global outlook and commitment to both rigor and relevance. At IIMCM, you will gain knowledge based on groundbreaking ideas and undergo transformational educational experiences. With a program design and pedagogy deeply rooted on corporate exposure and practical workshops and a faculty pool of consisting of corporate professionals and doctorates, our purpose is to equip you as future leaders, with the competence and character to address emerging global business and social challenges. You will experience a contemporary education more in sync with emerging corporate demands."

Dr. Coraline Breaston, Assistant Superintendent

Dr. Arvind Kapoor, - PG and Phd in Plant Physiology/ Biochemistry

"Post Doctoral fellow in Bio Chemistry (Punjab Agricultural University) CEO, Rasi Seeds (P) Ltd."

Experience: Dr. Kapoor has 28 years of vast experience in Academic and Agricultural Industry. He has got 7 years of teaching experience at PAU, Ludhiana. Industry experience of 10 years at "Pro Agro seeds" as location head and G.M. and 9 years as Managing Director of "Nunhems India Pvt Ltd." His present assignment is as CEO of vegetable seed division of "Rasi Seeds (P) Ltd."

Being at the positions of MD and CEO of the Companies, Dr. Kapoor has been involved in finalizing Marketing Strategies, Research and Innovations, representing the Company in Conferences and Seminars in India and Abroad.

Dr. Dominic Purcell, Assistant Superintendent

Mr. Parmod Lamba , - B.Sc (Honours) and PGDBM

"Mr. Parmod Lamba - B.Sc (Honours) and PGDBM Vice President, HR in Mahindra & Mahindra "

Experience: Mr. Lamba possesses 20 years of rich experience in entire gamut of HR Operations. He is involved in Strategic Planning for HR. At his current position, he was responsible for Transforming Swaraj into a world class organization after the merger with Mahindra & Mahindra. A dynamic leader and having a vibrant personality, he has played a pivotal role in turning around PTL group through changed management approach. During his experience, he has also worked with groups like Delhi International Airport Limited, Duncan Goenka Group (Paper Division) and Ballarpur Industries Limited (Thapar Group) etc.

Strategic Alliance with MGU (Mahatama Gandhi University Meghalaya)

EEMA Institute of Integrated Marketing Communications and Management (IIMCM) is Affillated with MG University. IIMCM offers BBA & MBA programs. Regular Classes are conducted at IIMCM Campus; BBA & MBA Degrees are awarded by MG University, Recognized by UGC, Distance Education Council(DEC) and Tripartite Committee of UGC-AICTE-DEC .
To Know more about MGU please visit: - www.mgu.edu.in

Strategic Alliance with MDU (Maharshi Dayanand University Rohtak)

EEMA Institute of Integrated Marketing Communications and Management (IIMCM) is Affillated with MD University. IIMCM offers BBA & MBA programs. Regular Classes are conducted at IIMCM Campus; BBA & MBA Degrees are awarded by MD University, Recognized by UGC, Ministry of HRD, Govt. of India & AIU. To Know more about MDU please visit: - www.mdudde.net

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