Certificate Program in Mall Management

Course Name:
Certificate Program in Mall Management
Course Duration:
6 Months    

In India, the organized retail space development has witnessed a sea change in the last 15

years.Over these years, there has been a spur in the availability of Mall space in india. From just 3

Malls in 1999, the number increased to 172 operational Malls offering 52.2 million sq.ft. of Mall

space by 2010. There are around 255 operational malls in top 7 cities of India including Delhi,

Mumbai, Pune, Bangalore, Kolkata, Chennai and Hyderabad, In Delhi NCR, there are around 95

operational Malls out of which 12 Malls are successful.

Mall Management is a growing phenomenon in the Indian industry. The Indian retail market is

expected to continue its growth trajectory in coming years also. Mall management has been

identified as a critical factor for the success of malls and the retail industry across the world.

Certificate Program in Mall Management

(6 months Autonomous Program )

Mall Management Program broadly includes :

• Positioning a Mall

• Zoning-formulating the right tenant mix and its placement in a Mall

• Promotions and Marketing

• Facility Management – infrastructure, traffic and ambience management

• Finance Management.

Mall management encompasses operations, facilities management, security, accounts,

common area maintenance, marketing, leasing and all the other functions even remotely

related to a mall. The biggest problem in this industry is finding the right kind of tenants,

while leasing out space to tenants, it is important to keep in mind the image mat you want

to create in the customer's mind.

A shopping mall or shopping center can be described as a building or set of buildings that

contain retail units and a multiplex with interconnecting walkways enabling visitors to easily

walk from unit to unit, offering diverse brands and utilities at the same place. Recently,

Indian consumers are rapidly evolving and accepting modern formats overwhelmingly.

Retail space is no more a constraint for growth. India is on the radar of global retailers and

suppliers/brands worldwide are willing to partner with retailers here. Further, with the large

Indian corporate groups like the Piramals, the Tatas, the Rahejas, ITC, RPG Enterprises,

Pantaloons race to revolutionize the retailing sector, retail as an Industry in India is coming


Fundamental Block

1. Introduction to Mall Management

2. Strategic planning for malls

3. Aspect in Mall Management

4. Effective Communication

Advanced Block- I

1. Mall Operations

2. Tenant Management

3. Financial Management

4. Site Selection

5. Space Management

Advanced Block-II

1. Mall Maintenance Management

2. Aspects in Quality Management

3. Consumer Buying Behaviour

4. Managing Customers in Mall

5. Commercial Lease

Who should attend this Program

Aspirant who would like to be become part of organized retail at Executive/ Supervisory levels / Mall Mangers

and those who own or manage retail spaces.

Eligibility: 12th pass out / Graduate /Working professional

Scope after Completion of Program

 Customer Relationship Executive /Customer Relationship Manager

 Sales Executive / Mall Executive / Mall Mangers

 Space Selling Executive

 Communication Manager

 Administrative Officer

© 2015 IIMCM. All rights reserved.