Working Professionals

This course will teach you how to build a successful ecommerce business, from set-up to day-to-day operations, response marketing to measurement and optimisation. The emphasis is on marketing techniques and continuous improvement.

• Certificate in E – Commerce Planning & Management

 

Students

This is a course about the fundamentals of the online/digital world. It’s aim to provide a set of concepts and tools with which to view online developments. Here, the emphasis is not on the “what” but on the “why.”

• Certificate in E-Commerce

Career Prospects of the e-Commerce Course

Why complete an e-Commerce training course?

IIMCM E-Commerce course will allow participants to start an exciting career in e-Commerce, the future of industry and commerce in today's society. On completion of this e-Commerce course, participants will have a wide range of skills to offer and they are more competitive for jobs with e-Commerce skills. This course prepares participants for careers in:

• Information Technology
• Website management
• Marketing and eMarketing
• Information and communications advisory services
• e-Commerce/Commerce consultant
• Project management
• E-Commerce Strategist

What to expect from a career in E-Commerce

A career in e-commerce (also known as e-Commerce) means using advanced technology and software, as well as the most up-to-date business processes and strategies, to deliver quality products and services. With the substantial role of the Internet in business and the continual emergence of new technologies, professionals who are trained to implement e-Commerce strategies are in high demand. IIMCM E-Commerce program provide students with the business foundation necessary for success in this competitive industry.
If you have business savvy, are familiar with new technologies and want a career executing cutting-edge e-commerce campaigns, here’s what you need to know.

What is so special about our course?

Training Course Content
This e-Commerce course will include the following modules:
 Understanding e-Commerce

• What is e-Commerce?
• What are the benefits?
• Creating additional revenue
• Reaching more customers and markets
• Improving marketing and promotions
• Meet the needs and expectations of customers
• Making it easier for people to do business with you
• Getting started

 Planning

• Researching the opportunities
• Customer relationship management
• Distribution and logistics
• Exporting
• Marketing and promotion
• Key issues to consider
• Security
• Estimating budgets
• Identifying the target audience
• Writing a e-Commerce plan

 Building

• Website concepts
• The Database
• Getting a website name
• Choosing and preparing web content
• Marketing and your website
• The look and feel
• E-commerce - selling on your website
• Developing the website
• Writing the development brief
• Selecting the web developer
• What to look for in a developer

 Protecting

• About Protecting & Security
• What part of my business is at risk?
• What are the sources of threats to my business

 Managing

• Maintaining e-Commerce systems
• Website content maintenance
• Quality assurance
• Making improvements
• Technical maintenance
• Promoting your website
• Developing a promotional strategy
• registering with search engines
• Helping search engines find your website
• Advertising your website
• Budgeting for maintenance
• Legal issues: Privacy laws, Defamation, Taxation, Contracts, Terms and conditions, Intellectual property, Copyright, Trade marks, Confidential information, Jurisdiction, Spam and ethical e-marketing

 Improving

• About Improving
• Evaluating your e-Commerce
• Procurement over the Internet
• Managing the supply chain and logistics
• Putting your catalogue online
• E-marketplaces
• Exporting

Executive
Session 1: Planning

• Why ecommerce? Overview of trends & industry benchmarks
• Understanding your market, your customers, opportunities and challenges
• Setting business objectives, financial plans, budgets

Session 2: Developing for ecommerce – systems and tools

• Building an ecommerce site – planning considerations
• Ecommerce platform ecosystem and other alternatives
• Project management, development and implementation

Session 3: Measurement & Optimisation

• Key business metrics and ratios – strategic & operational level
• Testing and Optimisation – principles and basic how to do it guidelines

Session 4: Finding customers 1

• Channel planning for acquisition – balancing budgets and outcomes
• Getting the best out of different channels – strengths and weaknesses
• Creativity – response driven styles and techniques

Session 5: Finding customers 2

• More depth on how to get the best out of different channels
• Testing and Optimisation tactics for acquisition channels
• Gathering data, privacy regulations and consent

Session 6: Converting sales 1

• The website – user experience – tools and tactics to convert
• Guidelines for good website design and effectiveness

Session 7: Converting sales 2

• More guidelines on good website practice
• Retargeting
• Website testing and optimisation tips

Session 8: Retaining and developing customers

• Right offer, right time, triggers, automation
• Data modelling and targeting
• Channels and tactics; testing and optimisation

Session 9: Operational Management 1 - best practice process

• Review and best practice of key support functions in ecommerce – warehouse, supply chain, logistics, customer service
• Using support functions for competitive advantage or to enhance the value proposition
• Creating a feedback loop for site metrics – building your own program for continuous improvement

Session 10: Operational Management 2 – a closer look at HR

• Digital teams – key functions, structures, contexts
• Functional breakdown of ecommerce teams and alternative structures
• Developing talent and strategic models for growth